The Art of Microsites Evolution

It’s been a number of yers since we last touched on The Art Of’s branding, and with a few years of use and data, and changes in the industry, it was time for some updates to reflect The Art Of’s evolution.

We started with a number of design directions based on the current crop of industry leading websites, and settled into a design that we felt reflected Art Of’s modular nature, it’s focuses on networking, future ideas and thought leaders and it’s blend of traditional learning and new approaches to event services. The triangular motif reflected a lot of what The Art Of offers, and worked well with their current brand – making a well designed brand feel fresh again.

Brand Evolution

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