I was approached late in the year by an old colleague about doing some work on a project for the Royal Agricultural Winter Fair. I readily accepted as I’m a big fan of the Fair, and getting the chance to do some work for it was a really great opportunity. I was told I was taking over some work from an agency that had failed to meet expectations – which is always another bonus. Being able to come in and play ‘hero’ is a nice feeling. It often means tighter deadlines, and sacrificing some detail stuff in order to get things done. This was a bit of a specialty ask, as I’d be working on materials for an education component that was special to the Fair this year because of the Canada 150th celebration. We had very little time to revamp the branding and do all of the branding for A Place To Grow.
We started with the logo, which the client wanted to reflect six specific time-periods/topics:
I also created a load of signage and pieces for the exhibit. Here’s a few samples of what I did:
I also got a chance to help out a historical society – their logo was an old handdrawn thing. The originals, or whatever files they were working from had gone missing, and the images they were using were degrading. So, I got to recreate their logo as a vector for future use: