Logo & Branding Questionnaire Branding Questionnaire Company Name*Name* First Last Email* Enter Email Confirm Email Website This form gives us a chance to drill down into what you want for your brand and logo design. This will give me the clearest picture possible to create your logo design. It is important to fill out as much of this form as possible to help streamline the process. If you have any questions regarding this form, please feel free to email me for clarification. Is this for a new brand or a rebrand?*New BrandRebrandPlease paste a link to the current logo here.How would you describe your services and/or products?*What are the long term goals of your company?*What do you want to your logo to accomplish?*What is your target customer age range?Think about two or three of your main competitors - direct or indirect. Tell me what you like about their brand, and what you don't.Competitor NameWebsite Competitor NameWebsite Competitor NameWebsite Do you have a tagline? If so, what is it and would you like it to stand along side your logo?What feeling or message do you want your logo to convey to those who view it?Do you have any specific imagery or iconography in mind for your logo?Do you have any font specifications or preferences on typography?Do you have existing brand colours, or preferences for your brands colours?Are there any colours that you do not wish to be used?What adjectives should best describe your company personality?Check only 1 per row that strongly applies. Expensive Economical Playful Serious Modern Classic Raw Refined Exotic Commonplace Sporty Elegant Adventurous Secure Feminine Masculine Organic/Holistic Tech-savvy Intelligent Wise Passionate Experienced Which of these logo types best suits your company brand?Please select 1-2 options. Do not select all of them. Wordmark A wordmark logo is typically the name or the word spelled out in a special typeface. Often these typefaces are modified, custom created for the logo, or the word is illustrated in a particular manner. This is one of the highest brand recognition logo types, and accounts for almost 40% of the top logos worldwide. Lettermark Similar to a wordmark, a lettermark is stylized or iconography letters that represent an acronym. For some companies this helps turn a boring or lengthy company name into something more manageable. It can also create something almost pictorial that is ownable by those letters. Pictorial Some of the most iconic brands rely on a single icon or visual object to represent their brand. This is difficult to pull off, and requires a great deal of brand equity and history to do effectively without making it a Combination Mark. Those that manage that effecively have powerful brand recognition. Combination Mark This is one of the most common logo types, and a great starting point for a brand that wants to evolve into pictorial. A combination mark usually involves a single pictorial mark with simple workmark attached to it. Or, it involves meshing the pictorial and the wordmark together. Emblem An Emblem differs from a Combination Mark in that the name of the company (and sometimes the tagline) are enmeshed with the iconography. This is usually a badge or crest type logo, and entails varying levels of complexity. This is one of the least flexible logo types, but has some built in emotional weight to it. Mascot/Character For companies or brand that have a singular face they put forward, that mascot or character is often the sum of their brand mark, or is integral to its logos. They can vary from standalone characters to integrated like a Combination Mark. If your company already has a character (and artwork), this kind of logo might be for you. If you are looking for mascot development, that will require work outside of the basic branding package I offer. Logo System If you select this option, please also select one of the obove options along with it. Logo systems are a relatively new type of Logo. These are used for multi-faceted brands with silos of product/service offerings that all fall under the same umbrella, but require distinction from the core-brand. This is a complex system built usually on a simple Wordmark or Pictorial foundation. This option will require additonal development time and falls outside of the scope of the base branding pacakge. What kind of style would you think best suits your brand?Please only select 1 or 2. If you don't feel that any of these match your visual expectations, please make note of that in the comment area below. Abstract Simplified objects, shapes, or design elements that are modified to be icons. Most modern logos employ some level of abstraction. These images usually represent something, an object, an emotion, or an idea. Please ensure that if you select this option, you fill out the field regarding included imagery. Clever Clever logos are extremely hard to do, because it is entirely reliant on the brand name and elements having elements that can be blended together. This is not always possible. However, being able to blend the iconography and text into a clever fashion, where possible, is a fun way to make your brand memorable and interesting. Flat Flat design is a design style that spawned out of the 'web 2.0' era and has shown itself to be a robust and enduring style for logos. It is often simplified almost to to the point of abstraction, involves flat colours and simple shapes and lines. It's a clean, modern look that is both illustrative and abstract. Illustrative Illustrative can vary in tone and style, but often involves a lot more graphical work. From classic emblem looks to cartoonish 'pop' or mascot logos, illustrative can involve a great deal of work to get this right. There is an additional $300 charge for illustrative logos to reflect the work intensity of these branding types. Vintage From classic retro and vintage looks to the modern takes on them, the vintage style is one that evokes a certain familiarity and authenticity that can't be conveyed any other ways. From rustic to grungy to shiny, there's a wide variety of ways that this style has long lasting appeal. This style is great for small businesses that deal with hands on crafting or services. Web Pop Web Pop is what I think of as the evolution of the blanketed 'web 2.0' category. It often involves bright colours, simplified graphics, and often an iota of 'cleverness'. These usually have a lot of shape to them, are relatively loose, and can often carry off a 3d look. What are some logos from other companies that appeal to you and why?Do you require additional design services with your new logo?i.e. Branding Guide, business cards, letterheads, etc.Please list all of the places this logo will be used.*What is your preferred deadline, time frame, or exact date of completion?*NameThis field is for validation purposes and should be left unchanged.