Pizza Phone is what happens when you submit concepts as a joke.
Cellwand is the company responsible for #TAXI, the service that uses your phone to help you locate the nearest cab and get you to it. In 2007, they launched #PIZZA a service that would help customers find the best local pizza deals in their area. Several concepts were created for the trade ad that would tell Pizzerias nationwide about this new service.
This is the one that was selected – and it was purely meant as a humorous: “Ha Ha… we should do one that’s a pizza phone.”