N.A.A. – Roots

Although this piece was created for the National Advertising Awards, I didn’t really stay on brief. I think I just really wanted to create an illustrative piece, something that was a little more organic. Their target was their yoga brands – mine was more the branding surrounding Roots itself. It think this piece is strong on its own, but I do realize that I failed here in doing what the client was asking for.

Roots - Get to yours

Roots - Get to yours

Roots - Get to yours

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