Cut From Nikon

This was intended to be a concept for a campaign for the latest iteration of the Coolpix Brand. While it wasn’t selected, I thought this was a pretty clever ad that would target the audience (teens, young adults) effectively, and give the Nikon brand a slicker image in the eyes of youth. I thought this would make a strong statement, that the new coolpix cameras would be given an edgier feel, but would be launching off of the Nikon’s strength in brand. While it was deemed to be too violent for the brand, I like to include this piece because it’s fun.

Cut From Nikon

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