Coke Blak was an interesting product launch for Coca-Cola. A Coffee infused Coke, wrapped in a black bottle would be the newest competitor in the coffee flavored beverages, going up against heavy hitters like Starbucks brand of iced coffees available in market stores. While the product smelled amazing (like hazelnut), it’s taste was…interesting.
Our part was to create trade ads, in-store artwork, and style the event team that would sample it in major cities in Canada. On top of that, we also created an interesting sellsheet I am especially proud of. We managed to fit all of the pertinent information on a coffee bag, fill it with coffee beans, and included a bottle of Coke Blak to go out to the retailers.