Quebec’s Whitest White
The Whitest Whites program was intended to be an event based promotion that would help Clorox unseat the regional category leader in Quebec. Believing that the category leader was in the lead simply because it was a French Company, Clorox took to the streets to prove that they were in fact the better bleach. My task was to create print materials and instore coupons to help support the event program, including a set of magazine ads that would target the consumers.
The program came back as a pretty overwhelming success, as a huge percentage of participants recognized Clorox as the Whiter White.